Radio Commercial Project

I am the VP in charge of marketing at a business. I have contracted you to produce a commercial for my company. The commercial must be a 30 second radio commercial. The commercial must advertise a product that you make up (you may not use a real brand). Be conscious of you audience. Remember although humour can sell some products many products cannot be sold this way.

Steps for completing the project (Groups of three):

1. Define the product
2. Define the audience
3. Write a brief proposal (no more than 250 words) that defines your product and your ideas for the commercial
4. Post your proposal on the discussion board.
5. Respond to other group's proposals
6. Write a script
7. Have the script approved by me (email the script to my D2L account)
8. Record the commercial
9. Post Production (add music, sound effects, etc)
10. Convert the project to .mp3 format
11. Add the project to the audio page of your web site.
12. Submit your web site.

Marking:
Process
/5 Creative Product
/10 Proposal Discussion
/10 Script

Final Product
/5 Use of music and / or sound effects
/5 Sound Mix
/5 Clear understanding of audience
/5 Overall impression

©2003 C. Whittington